Projects & Campaigns

Auto Finance Filmed Round Table

From concept to completion, I managed all aspects of this filmed video event. Including overseeing setup, logistics, and creative vision to deliver a high-quality production.

This was a high profile filmed event in Qtr1 2023 targeting the Auto Finance vertical, to generate awareness, thought leadership, engagement and vendor consideration.

The campaign generated high-quality evergreen content, 8 videos, 2 insight articles, a strong exclusive media partnership, with online coverage supported with an ABM campaign, and paid ads across LinkedIn.

Social Media

PR Coms

I have wide experience of managing in house PR programs, undertaking agency reviews and delivering first class media visibility and reach across consumer and trade titles.

To overcome the reluctance of SME owners to fund growth due to seasonal cash flow issues, I created a “Smart Funding campaign” for Hitachi Business Finance. This allowed us to wrap our first to market online flexible payment tool around a multi-channel campaign.

The PR campaign promoted awareness through key media titles to boost media coverage and generate back links to the website; GDN and social ads ran across Facebook, LinkedIn and Twitter. In the first month over 1m impressions, 7,600 clicks and 120 conversions were generated.

I have established and managed social media platforms for Tefal, Hitachi, and ieDigital. Building brand tone & voice, crafting engaging content calendars, this included writing compelling copy to resonate with audiences across Facebook, Instagram, and LinkedIn. Running organic and paid campaigns, whilst driving successful results. At Tefal, I cultivated a network of over 100 loyal influencers, boosting brand sentiment by 3x.